You cannot fully integrate Trustpilot with either of the platforms. Instead, you connect Trustpilot to your order data to automate review invitations or embed the TrustBox widget. It helps you get and show more reviews on your website and gain more trust.
Setting up these two things is where most business owners get stuck. You can only add a widget and cannot import individual reviews in the free plan. Besides, the connection will not work until the domain is live.
This article will walk you through every step to integrate Trustpilot with Shopify and Trustpilot with WooCommerce, to embed the TrustBox widget without code, and to fix the errors that break most setups.
What the Trustpilot integration actually does (and what it doesn’t)
Before you touch the settings, you must know that the integration does 2 different things. Mixing them will confuse people into thinking that the setup is broken when the system is working exactly as it is designed.
First, it collects reviews once you connect Trustpilot with Shopify or WooCommerce order data. The system uses native in-app triggers to send invitations to customers at the peak of engagement. It helps you capture service and product reviews at scale without manually sending invitations to everyone.
The second job is displaying those reviews. You can drag-and-drop a TrustBox widget to display your star rating, TrustScore, and verified reviews to improve conversion and trust among customers. These help customers remove confusion and skepticism during decision-making.
Remember that the integration will not sync your Trustpilot reviews into WooCommerce’s or Shopify’s native product review system. Your Trustpilot reviews stay on your Trustpilot profile but appear on the website through the widget. But they do not merge with the website’s own reviews.
Service reviews vs product reviews
Service reviews are tied to your complete business, including support, buying experience, and shipping speed. These reviews answer the question ‘Is this business legit?’ Product reviews rate a single SKU and answer the question ‘Is this specific item good?’ You can collect both reviews through Trustpilot and show them on your homepage and product page.
As a business, you should get more Trustpilot reviews for your profile and product to improve conversions. If you are not sure how to get more reviews, consult an expert.
Free plan vs paid – what you can actually display
Trustpilot offers free and paid plans to reviewers and businesses. You can claim your profile, collect a limited number of reviews, respond to reviews, and add basic widgets in the free plan. But you cannot pick individual reviews to feature or unlock advanced features or widgets in the free plan. You should check the Trustpilot pricing plans guide before committing to anything.
How to connect Trustpilot to Shopify (step-by-step)
You need to integrate Shopify from your Trustpilot business dashboard, not from the Shopify dashboard. Follow the steps below.
- Open your Trustpilot Business and go to Integrations in the sidebar.
- Choose eCommerce > Shopify.
- Enter the domain (myshopify.com) and click Connect. You will have a new window.
- Click Install app. It will connect Trustpilot to your Shopify admin.
- Log back in to continue when the Trustpilot window reopens.
- Choose the domain from the dropdown to connect your storefront and tick the confirmation box.
- Click Connect to confirm.
Once connected, your Trustpilot Business can send invitations from your Shopify order data, and you can place the widget.
How to add a Trustpilot TrustBox widget to Shopify (Custom Liquid method)
Don’t panic. You don’t have to be a developer to display reviews on your Shopify website. All online store themes like Sense, Dawn, Refresh, and others support custom liquid sections.
- Open your Trustpilot business and go to the TrustBox widgets section.
- Select a layout, adjust the colors, and copy the generated embed code.
- Log in to Shopify admin, go to Online Store > Themes > Customize.
- Go to the page or section where you want to embed the code.
- Click the Add section and choose Custom Liquid.
- Simply paste the code into the liquid field and save it.
- Open the live URL to check if it works. Sometimes, the theme editor previews third-party scripts, so the widget looks blank.
If you are using a vintage theme, use a custom HTML block inside the page template or paste the embed into the content area using the <> HTML editor.
How to show Trustpilot stars on Shopify product pages (Edit Code method)
You can also show the Trustpilot rating on your product pages or above your reviews to get additional trust and improve conversions. Follow the steps below.
- Go to Trustpilot and choose a TrustBox that displays only the star rating.
- Copy the embed code.
- Open your Shopify admin, go to Online Store > Themes > Actions > Edit Code.
- Find the product template file where the reviews are displayed. It is usually a product. liquid or product-template.liquid.
- Paste the embedded code exactly where you want to show the stars
- Save and preview the live store.
How to connect Trustpilot to WooCommerce (step-by-step)
To connect Trustpilot to WooCommerce, you need to use a WordPress plugin and the same TrustBox widget system. Follow the steps below.
- Open your WordPress admin, go to Plugins> Add New.
- Search for the official Trustpilot plugin and install it.
- You can also connect through Integrations > eCommerce > WooCommerce in Trustpilot Business.
- Now, authorize the connection so Trustpilot can read WooCommerce order data for automated invitations.
- Set up the events to send service reviews and product reviews.
- Set the delay.
Adding TrustBox widgets in WooCommerce
Since WooCommerce runs on WordPress, you can add TrustBox widgets in three different ways.
- Copy the code and add a custom HTML block to paste that code.
- Drop it into a Text/HTML element using a page builder like Elementor.
- Create a shortcode and add the widget via shortcode.
- Use the drag-and-drop TrustBox tool to display ratings at key conversion points.
- Publish and check the live page.
Best places to display Trustpilot reviews (that actually convert)
Placement determines how much the widget affects conversions. Embedding reviews anywhere will be a waste of social proof. Display the widget in any of these places to ensure higher conversions.
- Homepage, below the hero: Adding a short feedback carousel or a star-rating badge on the homepage will improve brand credibility whenever a visitor comes to your website.
- Product pages: Add reviews here to remove purchase hesitation and reduce cart abandonment.
- Cart and checkout-adjacent pages: People get trust anxiety during payment or when adding the product to the cart. Use a compact TrustScore badge to show the reviews of previous buyers and reassure buyers.
- Landing pages: Visitors coming from paid ads will check your landing page first and they need something to trust from businesses they have never bought from. Add badges on the landing page to assure buyers.
- About/reputation page: Customers often check the About or reputation page for businesses. Add a review section and badges to gain visitor trust.
Add service reviews on trust-sensitive pages like About, homepage, and checkout. Add product reviews on product-specific pages.
Troubleshooting: why your Trustpilot integration isn’t working
A simple problem can leave store owners stuck and prevent them from integrating Trustpilot. Let’s see some common problems with solutions.
“Please make sure your domain is set up” or “already connected to an existing domain”
These two errors are the most common failures during the Trustpilot Shopify integration. Two meanings you can assume from here: One is that the store is not live yet, and the second is that the domain is flagged as linked to a Trustpilot profile. So make your domain live and check whether the domain is already claimed or not. Open a support ticket and state your problems with the domain to connect it on their end.
Trustpilot won’t connect to a development store.
Remember that Trustpilot does not work on Shopify development stores. You need a live and published system to integrate. If you are building on a store or dev store behind a password, connect Trustpilot after you are live.
The TrustBox widget isn’t showing up.
Sometimes, the TrustBox widget does not show even after saving. Follow these.
- Check the live site, not the editor: Page builders or themes often sandbox third-party scripts, leading to a blank widget in the preview. Check the live site, and it should be fine there.
- Disable conflicting optimization plugins: WordPress plugins like WP Rocket and other minify/JS-delay often prevent TrustBoxes from loading in WooCommerce. Disable those plugins temporarily or add the script to the exclusion list.
- Check ad blocker: Some ad blockers may suppress TrustBoxes. Use an incognito mode to see whether the widget is visible or not.
- Add redirecting domains manually: If your domain redirects to another domain or subdomain, a TrustBox installed on the root won’t appear on the subdomain. Add and install the widget on the exact domain.
- Click Publish: If you haven’t published the TrustBox, it will stay in preview mode. It sounds obvious, but people face this most frequently.
The widget only appears on the homepage.
You may have added the widget as a single page section instead of a template that repeats across the store. Re-add it to the product or collection template so it renders site-wide.
The WooCommerce plugin won’t delete or keeps sending invitations
If the plugin keeps sending invitations even after deleting, those invites are already queued before removal. Clear or cancel the scheduled invitation before removing the plugin.
Multi-currency or caching breaks the TrustBox.
WooCommerce with Multi-Currency options and a cache/minify plugin often breaks the TrustBox even when the HTML, CSS, and JS minify toggles are off individually. Exclude the Trustpilot script from processing or disable those tools to fix the problems.
Does the Trustpilot widget slow my store?
TrustBox widgets are designed to load asynchronously. That means the browser will paint your page first and then fill the widget. It does not impact Largest Contentful Paint and Core Web Vitals that much.
How to display your Trustpilot reviews in free plans
To display handpicked Trustpilot reviews in free plans, you can use third-party embed tools to import those reviews and generate a customizable widget that you can paste into a custom Liquid section. Check the Shopify App Store or WordPress plugin so find such a plugin.
Trustpilot integration FAQ
Does Trustpilot have a native Shopify app?
Yes, Trustpilot has a native Shopify app you can install through the connection flow. However, it is not a fully native, zero-setup integration.
Can I sync Trustpilot reviews with my Shopify or WooCommerce product reviews?
No. You cannot sync your Trustpilot profile reviews with the Shopify or WooCommerce product reviews. You need the widgets to show those reviews on your website.
Can I add Trustpilot reviews without a paid plan?
Yes, you can add Trustpilot reviews in the free plan. However, remember that you can only show TrustScore and ratings and cannot show specific reviews or advanced widget style.
Why won’t my Trustpilot widget show up?
Your Trustpilot widget is not showing up because you are seeing preview instead of live sites, a caching or minify plugin is blocking the script, the TrustBox hasn’t been published, or an ad blocker is suppressing it.
Does Trustpilot work on a Shopify development store?
No. Trustpilot does not work on a Shopify development store. It needs a complete live and published store to work.
Can I add Trustpilot reviews to the checkout page?
Yes, you can add Trustpilot reviews to the checkout page if your website platform allows you to.
Will Trustpilot widgets hurt my page speed?
Not much if you use them correctly. TrustBoxes load asynchronously, which does not prevent rendering.
