By integrating Trustpilot reviews with Klaviyo and dotdigital, businesses can connect their customer reviews with their email marketing tools. With Klaviyo email flows, eCommerce businesses can showcase their Trustpilot ratings and reviews inside their newsletters using review widgets.
Furthermore, with Dotdigital automation, businesses can send review requests, collect Trustpilot product and service reviews, sync the review data with their significant customer profiles, and use that data for automated customer journeys.
By using both of these tools, businesses can add their social proof and customer trust signals directly into their lifecycle email marketing.73.6% of customers visiting Trustpilot have claimed that they are more likely to purchase products or services from a website that displays Trustpilot reviews.
This means that by showcasing customer reviews in emails, brands can improve their trust factor, create review-based personalizations, and improve e-commerce retention.
Why Integrating Trustpilot Reviews Improves Email Marketing
Social proof increases click-through and conversion rates.
Customer reviews work as the best social proofing factor because they show genuine experiences to potential customers who are judging the brand’s credibility. Research from Northwestern University found that displaying reviews can increase conversion rates by up to 190% for products in lower price categories and 380% for higher-priced products. This method can be used to increase the efficiency or impact of abandoned cart emails, newsletters, and retention campaigns.
Review data improves segmentation and personalization.
With the help of Klaviyo, businesses can show their Trustpilot reviews in welcome campaigns, cart abandonment emails, or even personalized messages. On the other hand, Dotdigital can help sync the customer review data with their profiles to later use it for automated programs.
This ensures that each customer gets a personalized approach and the segmentation is done correctly, rather than just generalizing unique customers with different experiences into the same group. All of these help the brand build post-purchase flows and review-triggered automation based on genuine customer experiences
Along with email automation, a lot of brands work with reputation management specialists like ThesmmExpert to ensure a fresh review base.
What You Need Before Connecting to Trustpilot.
Required accounts and permissions
You will need a verified Trustpilot business account, as well as access to your Klaviyo or Dotdigital account. Furthermore, you need email platform permissions to manage the integrations, customer data, and automated flows.
API access and webhook setup
If you want custom setups for your business, Trustpilot’s APIs can trigger invitations, collect reviews, or even display review data. Private API access uses the OAuth 2.0 authentication system. In case of e-commerce email, check customer sync requirements and product catalog syncs. This is especially true in case you want a product-specific review automation system for your business.
How to Integrate Trustpilot with Klaviyo
Connect Trustpilot from the Klaviyo integrations directory
To connect your Trustpilot business account from the Klaviyo integration directory, start by opening the Trustpilot Klaviyo integration from the integration directory or Trustpilot’s official Klaviyo setup guide.
According to Trustpilot, its Klaviyo integration allows businesses to showcase Trustpilot reviews and ratings inside the Klaviyo newsletters using dynamic widgets. The intent behind Klaviyo integration is simple. Instead of dishing out generic emails, businesses can instead approach customers with social-proof emails showing real and satisfied customer feedback.
Sync review data into customer profiles.
By connecting Trustpilot review data to Klaviyo, the review information allows businesses to understand their customers better. For simple emails, Klaviyos widgets can show dynamic review content to customers chosen based on factors such as review type, segmentation by review score, keywords, etc.
Furthermore, Klaviyo’s events API can record customer actions inside Klaviyo’s profiles. This means that a brand can group customers better based on their review scores. In simpler terms, happy customers who have left four or five-star reviews will be separated from unhappy customers who left low scores.
This allows businesses to initiate better targeting and more marketing impact as happy customers can be approached with benefits such as loyalty or referral emails, while unhappy or unsatisfied reviewers will receive supportive or recovery emails.
Add review blocks into automated email flows.
After connecting the customer review data, add review blocks into important Klaviyo flows, such as welcome campaigns, cart abandonment emails, or personalized messages. This will support the business’s customer lifecycle automation, as each email stage will showcase trust-building content to the customer rather than generic product claims.
Use reviews inside
Use product review displays in appropriate places, such as welcome emails to influence early customer confidence, in abandoned cart emails to reduce hesitation in purchase decisions, and even in post-purchase sequences to encourage customers into repeat purchases or future visits. By applying proper automation triggers, your business can support the customer journey more effectively through Trustpilot reviews.
How to Integrate Trustpilot with Dotdigital.
Install the Trustpilot connector inside Dotdigital
Start from inside Dotdigital. First, go to Connect, and then to Integrations. Choose self-server and after finding Trustpilot, select the add icon and install. This will connect your business’s Trustpilot profile to your Ditdigital account and allow it to use your customer reviews inside email marketing.
The thought behind this is very simple. Instead of giving generic messages to your customers saying how your product is good, you can instead show genuine customer reviews as proof.
Authenticate and sync review data
After installing the Trustpilot connector, authenticate your Trustpilot business account inside DotDigital. According to DotDigital, the integration can sync both product reviews and service reviews as contact information inside the reviews collection. In simpler terms, this means that review activity of a particular customer will become part of their profile, allowing it to be used for automation.
Embed Trustpilot review blocks into campaigns.
After the setup is completed, use EasyEditor blocks to add Trustpilot reviews in appropriate positions, such as campaigns, pages, forms, etc. The review blocks will make your business campaigns look more credible to potential buyers, as they value feedback from other customers more than statements made by the business.
Use review sentiment for audience segmentation
Review scores can help your business make behavioral segmentations. For example, customers who have left a 5-star review can enter promoter campaigns, while customers with lower review scores can enter support or engagement flows.
Moreover, Dotdigital and Trustpilot also support review invitations, which include product review invitations, service review invitations, or even combined review invitations. All of these help your business build a review request automation system after a customer purchase.
Advanced Email Automation Ideas Using Trustpilot Data
Create VIP flows for 5-star reviewers
5-star reviews not only signify a happy customer but can also signal customer advocacy. Dotdigital can sync your business’s Trustpilot product and service review as contact inside data and automatically enroll those contacts or customers into specific programs after they leave a review.
This means that your business can create VIP flows for top reviewers and offer exclusive benefits such as early access emails, loyalty rewards, referral requests, etc. This helps your business build more trust, exclusivity, and customer appreciation.
Trigger recovery campaigns for negative reviews.
While every business wants five-star reviews, negative reviews also provide valuable feedback. These reviews can help your business build recovery campaigns for customers who have left low ratings.
Instead of sending generic emails, your business can send specific issue resolution messages as a method or strategy for retention marketing. This ensures that your business is able to repair the relationship with the customer before they choose another business over yours.
While email works great to build relationships with individuals, many businesses work to build Trustpilot reviews to suppress negative reviews.
Use review sentiment for cross-sell campaigns.
With review sentiment, businesses can improve loyalty segmentation and personalized recommendations. Through Trustpilot’s Dotdigital integration, businesses can create customer segments for personalized programs.
For example, your business can choose to select the happy reviewers of a particular product category and then email them about related products, which can have an increased chance of being accepted and purchased by the customers.
Common Trustpilot Integration Mistakes to Avoid.
Using outdated review widgets
Your business should not use old or manually copied and pasted review blocks, as these become outdated with time. Instead, your business should use a dynamic widget from Trustpilot’s Klaviyo integration that can show recent and fresh reviews based on selected settings or Dotdigital, which also supports Trustpilot app blocks inside the EasyEditor, allowing your business to showcase fresh 5-star product or service reviews
Sending review requests too aggressively
Your business should avoid sending too many review invitations or sending them at inappropriate times. You can adjust invitation timing and frequency from the Trustpilot settings.
Ignoring mobile email optimization
Poor mobile design can harm customer engagement. Margins, text sizes, and layout should be adjusted for the mobile emails.
Violating Trustpilot review policies
According to Trustpilot review policies, review invitations must be neutral and unbiased, with no incentives offered. Ignoring this rule can cause compliance problems.
Can I import reviews to Trustpilot?
Yes, you can import third-party reviews through Trustpilot widgets. However, you cannot import organic service reviews left on other platforms.
Conclusion
Integrating Trustpilot with Klaviyo and Dotdigital turns the customer review into an email marketing asset. Businesses can easily use these reviews as a trust signal throughout the business lifecycle and engage customers.
When the review data is connected well, businesses get proper segmentation, automation, and more persuasive emails. Positive customers can be entered into the VIP or loyal segment, where negative customers can receive recovery communications.
