To get G2 reviews for your SaaS business, ask your customers to leave a review at a moment of success. Choose the time, such as a support win, onboarding, renewal, or milestone achievement, to send a direct link to your G2 profile. You can also offer an incentive or reward for leaving a review, whether positive or negative, with a $ 100 gift card.
This single process is a game changer that most teams overcomplicate. Other things are facilitators in this context that will also increase the chance of getting reviews. The main challenge is when to ask and how to ask to ensure that most audiences respond and leave a review. This guide will walk you through the exact steps on how to get those reviews, the official G2 campaign, mistakes, and the number of reviews needed to succeed.
How to get G2 reviews for SaaS Easily
How to get G2 reviews for SaaS EasilyThe process to get G2 reviews is simple. Ask the right customer at the right time through the right channel with a smooth process. Let’s dive into the details.
Step 1: Optimize your G2 profile
Before asking the customers for a single review, make sure your G2 profile is perfectly optimized and complete. Fill in every section, such as features, pricing, description, and categories, and add a brand logo, demo video, and screenshots of your products. A complete profile will convert more audience into leaving reviews and gain the trust of potential customers.
A complete and well-optimized G2 profile helps you improve conversion, ranking, and brand credibility. This helps you maintain your online reputation properly to attract new customers.
Step 2: Identify who to ask
The right audience to ask for reviews is an active user who is getting value from your SaaS. Use your product data from SaaS, such as NPS promoters (9-10 scores), users with the highest feature adoption, audience hitting milestones, someone getting quality support, or a QBR. However, never filter down to only the happiest customers since only positive reviews look suspicious to the algorithm and audience. The goal is to find the most engaged users, whether positive or negative.
Step 3: Ask at the moment of success
The best time to ask the customers for a review is after the customers experience value from your SaaS. Sending regular emails or messages makes the users feel frustrated and uncomfortable. Ask after onboarding, resolving a problem, renewal, or a high NPS score. These are the times when the users are satisfied. You can easily trigger this automatically in SaaS the moment a user completes any of those actions.
Step 4: Use multiple channels to make the ask
Not all users are active in all the channels. That’s why multi-channel collection beats relying on a single method. Follow these four channels that work best for SaaS.
- Email requests – Write a short and personalized email in the workhorse. Start with a greeting by their names, give reasons why their reviews matter, and drop a direct link.
- In-app prompts- an automated prompt triggered after a key action will always give you the highest conversion. And this cost nothing at all.
- Customer outreach– You already know the users using your SaaS the most. Give a call to ask for genuine feedback without any cost, personally.
- Website banners – Use a subtle banner on the resource page or post-purchase window with a direct link to trigger the review submission.
Step 5: Make leaving a review smooth
The process of leaving reviews for the customer must be straightforward. So ask them with a direct link to your G2 profiles and never make them search for your profile on the platform. Every extra click will lose reviewers. Add a hyperlink, a link as a button, or a QR code that will take the customer to the review page.
Step 6: Incentivize the right way (optional)
You can also incentivize the act of leaving a review, triggering most of the customers to leave a review. However, make sure you are asking for reviews – not the positive reviews. G2 officially allows up to a $100 reward covering cash, non-cash, or gift items. When you offer rewards, customers tend to write more reviews.
Step 7: Respond to every possible review
A Harvard Business Review study found that responding to reviews triggers an audience and increases reviews by 12%. So make sure to respond to every review, let it be positive or negative, to encourage other customers to leave reviews. Responding makes the users feel that you care about their feedback. Also, handling negative reviews impresses potential customers to get your SaaS – research has found it.
For many businesses, managing reviews in G2 is tough, and they don’t have time to do that. This is where a dedicated G2 review management service can help you maintain the review velocity properly.
How to run an official G2 review campaign
G2 allows you to run an official review campaign through an incentive from your vendor dashboard. Follow the steps below.
- Log in to your profile. Click my.G2, then Review Management, and finally Request a Review Campaign.
- Choose the desired start date. Know your audience and understand when they are active to properly set the date. A weekend may or may not be a good option.
- Enter campaign name, title, and your email. Then select whether it will be incentivized or non-incentivized.
- Choose the incentive amount ranging from $ 10 to $ 100 in cash, non-cash, or gifts.
- Add your credit card since incentivized campaigns require a card to cover the charges. You will be billed per approved review.
- Schedule and share your campaign, and monitor it regularly to see the performance.
Remember that G2 does not send emails to any mail platforms such as Gmail, Yahoo, Hotmail, and others due to the spam policies of those platforms. It will use in-app prompts or self-managed campaigns sent from your own domain to reach the customers for reviews.
Mistakes you should avoid when getting reviews
Using shortcuts or any unethical means will violate G2’s policies and may lead to your account being banned.
- Buying reviews from cheap providers – Never buy fake reviews from online providers who will manipulate the reviews with their BOT accounts.\
- Don’t incentivize a positive review – Never give a reward for a 5-star review or positive feedback. The reward must be for every review, not for the sentiment.
- Asking only satisfied customers – Asking the satisfied customers is a biased review collection that can get you banned.
- Not disclosing incentives – You must disclose the reward according to the G2 and FTC rules.
- Dumping a one-time spike – Don’t consider reviewing a one-time campaign since a sudden spike looks artificial. Keep it consistent and steady for safer and more effective use.
G2 Do’s and Don’ts for G2 reviews
| Do. | Don’t. |
| Ask customers after experiencing success. | Buy fake reviews from cheap providers. |
| Incentivize the act of reviewing. | Reward the positive reviews only. |
| Respond to every positive and negative review. | Ignore all that negative feedback. |
| Consistent review flow. | Quick spark of reviews. |
| Provide direct review links. | Make users search for your business profile. |
Buyers are skeptical about incentivized reviews. So use them wisely to ensure trustworthiness and credibility among algorithms as well as the users.
Frequently asked questions
How many G2 reviews do I actually need?
You need at least 10 G2 reviews to appear on a G2 grid report and 50+ reviews to compete against other businesses. However, the number depends highly on the category you are competitive with.
Can you pay for G2 reviews?
You can incentivize the audience to leave a review through the G2 official program. However, you cannot buy reviews and cannot incentivize only positive reviews.
How much can you offer for a G2 review?
The highest cap of incentive for a single review is $100 USD – cash, gift card, or non-cash items. However, most businesses use the $15-20 range for gift cards, and a $25 gift card is the default starting value for the G2 incentive.
Why aren’t my G2 campaign emails reaching customers?
From February 1, 2024, G2 stopped sending review emails to Gmail, Yahoo, or other email addresses due to spam policy. You need to use in-app prompts or self-managed campaigns to reach your audience for a review.
Can I ask the same customer for a review twice?
Yes, you can ask a customer twice for reviews after one year – not before that. It allows them to share their latest experience with the potential audience.
